We are excited to introduce a new era for e-bike connectivity. ESocialBike is now ESB®, but it is not only a matter of naming. It is all about an improved technology combined with a new style for a new identity.
ESB® brand enhancement is more than just a logo makeover, it is an echo of our Company’s renewed commitment to our clients. We want to confirm our mission to be the strategic partner for the best e-bike connectivity solution, providing unique and innovative technology to engage users while helping brands to stand out and compete.
Over the last few months, we have worked really hard by focusing both on technology improvements and a restyled brand design in order to have ESB perceived even more Direct, Reliable, Respectful and Real, aiming at building our Brand Authenticity.
What’s new and why?
Our Logomark remains unchanged: a stylized man crouched astride his bike. He is perfectly embedded in a single and compact element projected towards the future. By riding, the biker becomes the real source of our innovation; in fact, as a Prosumer (PROducer + ConSUMER), he produces foundamental data and he plays a key role in the bike design and manufacturing processes.
Transverse lines in the background of the logo reflect our commitment to precision and the use of high-quality and reliable electronic components. The background colors change too, by adopting more vibrant shades of red and dark blue, representing passion and equilibrium, respectively.
Moreover, we are really close to the new ESB App launch, just in a few weeks.
It would be one of ESB® novelties presented, for the first time, at the Eurobike 2016 Exhibition, that will take place in Germany, Aug 31 – Sept 4.
|Event Name||EUROBIKE 2016|
|Where||Messe Friedrichshafen GmbH Postfach 2080|
Neue Messe 1, 88046 Friedrichshafen, Germany