04_ESB_Features

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NAME	PROVIDER	PURPOSE	EXPIRY	TYPE
IDE	doubleclick.net	Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.	1 year	HTTP

NAME	PROVIDER	PURPOSE	EXPIRY	TYPE
r/collect	doubleclick.net	This cookie is used to send data to Google Analytics about the visitor's device and behavior. It tracks the visitor across devices and marketing channels.	Session	Pixel